
By U.S. Small Business Administration’s South Central Regional Administrator Justin Crossie
Memorial Day is often marked by the unofficial start of summer—backyard barbecues, travel plans, and retail sales that fill our inboxes. But at its core, this day asks something quieter and more enduring of us: to remember those who gave their lives in service to our country.
It is a solemn reminder that the freedoms we enjoy, including the freedom to build a business, create jobs, and pursue opportunities, are not accidental. They are the result of sacrifice.
For many veterans, service does not end when they take off the uniform. Across Texas, Louisiana, Oklahoma, Arkansas, and New Mexico, veterans continue to serve their communities in a different way. They start businesses. They hire locally. They lead.
During National Small Business Week this year, we saw that impact up close. SBA districts across our region recognized outstanding small businesses, including several veteran-owned firms that are driving growth and creating opportunity in their communities.
That work matters. But on Memorial Day, our focus remains clear. We remember those who did not come home.
One way to honor their legacy is to support those who carry forward a spirit of service. Veteran entrepreneurs do that every day. They create jobs. They mentor others. They invest in their communities.
At the U.S. Small Business Administration, we are committed to helping veterans and military families succeed in business. This commitment is rooted in respect for their service.
As we gather with family and friends this Memorial Day, let us take a moment to reflect on the true meaning of the day. And let us consider how we can honor that meaning, not just in words, but through action, by supporting the veteran entrepreneurs who strengthen our communities.